It’s been a busy old week, now that I’ve got over my illness and have 2 projects going on.  I had to miss the Chamber of Commerce Christmas networking, which was a blow to my virtual assistance Marketing.  However, I now have my business cards for networking on Friday, so I am back on track for that project.

In terms of my pet sitting project.  As my target audience is not business owners, I am going for a different Marketing tactic.  Namely Marketing direct to cat owners in their homes.  I know the area I want to cover, so my husband and I set out on Tuesday and delivered a large proportion of my flyers.  It was really enjoyable.  Although letterboxes are harder work these days!

I had no idea which houses owned cats (unless they were conveniently sat in the window).  But if the homeowner doesn’t own a cat themselves, I’m hoping that they have a friend/relative who does.  Also, I’m not expecting to hear from anyone straightaway, I just hope they might put the flyer on the fridge.  Once Christmas is out of the way and people start planning next year’s holiday/s, I would like to think that it would trigger a memory of receiving a flyer from me.

The next step is putting some flyers on notice boards in my local supermarkets/shops.  It seems old school but far less cluttered than social media these days and I always look at the notice board in Waitrose, so I’m hoping everyone else does too.  I really do like having a Marketing plan, with lots of different activities and seeing where it takes me.

I am finding B2C Marketing far more exciting, mainly because I am a customer myself and I feel that I have more knowledge in this area. The business world is changing so much due to A1.  I think some business owners are thinking they can automate everything to save money on staff and outsourced resources. From a personal perspective, it’s hard to find your niche in the current business world.

So I am moving forwards, I have sorted out insurance, I have enhanced DBS clearance and I am ready to run/walk/cycle to ensure the cats and plants of the neighbourhood are fed and watered.  You can find out more about services and prices here.